AUM worked with Baker Boy in a PR capacity from April 2016 with the launch of debut single Cloud 9 Feat. KIAN, and in a management capacity from the beginning of 2018.

Led by Chryss Carr the relationship spanned over two years and included the release of five singles including his first for Universal Music – Cool As Hell. His ‘breakthrough’ campaign was created and implemented by AUM’s publicist Cooper-Lily Nikora.